Episode 47 – Opening a Computer Store Part 1

Today we are going to talk with an IT service provider who opened his own computer store, learn how he did it and what you need to consider before making that move from working out of your house to opening a storefront of your own.

TechPodcasts Promo Tag :10
Intro 1:16
Billboard 1:18

News and Comment segment 5:42

OnForce suddenly and unexpectedly removed a number of techs from their forums and disabled their Provider accounts on the platform December 29. Read An open letter to all Force Field members For full commentary.

Commercial Break 1:00
Get Great Web Hosting at GoDaddy.com and save 10%! Listen for the discount code in the show. GoDaddy.com 1:00

Intro to Topic 1:48
Today we are going to talk with Pat Palmer of The Computer Guy and learn how he opened his store. We’ll discuss how he made the decision to jump from a home office to an actual storefront, the considerations he made in staffing it properly and why a daily commitment to attendance and punctuality is vital to its success. Part one of a six part series.

Interview with Pat Palmer 20:40

Part 2 Teaser :30

Wrap up and Close :24

Comments, questions or suggestions? Send them in to comments@theforcefield.net. Feedback on this topic will be read by the host and included in future episodes of the show. Visit us at http://www.theforcefield.net!

©2011 Savoia Computer. All rights reserved.

 

 

Episode 47 – Opening a Computer Store Part 1

Today we are going to talk with an IT service provider who opened his own computer store, learn how he did it and what you need to consider before making that move from working out of your house to opening a storefront of your own.

TechPodcasts Promo Tag :10
Intro 1:16
Billboard 1:18

News and Comment segment 5:42

OnForce suddenly and unexpectedly removed a number of techs from their forums and disabled their Provider accounts on the platform December 29. Read An open letter to all Force Field members For full commentary.

Commercial Break 1:00
Get Great Web Hosting at GoDaddy.com and save 10%! Listen for the discount code in the show. GoDaddy.com 1:00

Intro to Topic 1:48
Today we are going to talk with Pat Palmer of The Computer Guy and learn how he opened his store. We’ll discuss how he made the decision to jump from a home office to an actual storefront, the considerations he made in staffing it properly and why a daily commitment to attendance and punctuality is vital to its success. Part one of a six part series.

Interview with Pat Palmer 20:40

Part 2 Teaser :30

Wrap up and Close :46

Comments, questions or suggestions? Send them in to comments@theforcefield.net. Feedback on this topic will be read by the host and included in future episodes of the show. Visit us at http://www.theforcefield.net!

©2011 Savoia Computer. All rights reserved.

Giving Your Business The Best Possible Start In 2011

Authors: Bryce Whitty

A new year is upon us and most people have an idea of what they want to get done this year. For us Computer Technicians it might be to make more money, get more clients or spend more time with family. Whatever you are after, here are some ways to give 2011 a great start:

Set Your 2011 Goals
I dont really believe in New Year Resolutions because they tend to be broken. However, I do believe in setting measurable and achievable goals. The trick to reaching your business goals is to not only write down what the goal is, but to break it down into smaller bullet points with steps you need to take in order to achieve them. For example, your goal for 2011 might be to move your business away from doing break/fix residential work and moving towards maintenance work for businesses.
Its a good goal to have but its not very useful if you dont plan on how you are going to achieve it. It needs to be broken down into little bites that you can get done in a few days. Here is an example:

GOAL: Move my business from mostly residential clients to commercial clients
Decide on the maintenance plans:

  • Look at competitors plans
  • Ask the Technibble forums what they think of your plans (price, what you are offering, could anything come back and bite me?)

Software:

  • Try 30-day trials of various remote monitoring software
  • Purchase one of them and learn the ins-and-outs of it on your own machines
  • Setup your monitoring hardware and software in your workshop. Test it by creating problems on a test machine

Get Advertising Material Made:

  • Gather a handful of competitors advertising material, find parts on each one that you think looks great and make your own unique material based off the best parts
  • Find a graphic designer
  • Print off a very small amount

Prospects:

  • Decide on which businesses in your area you would liketo have as clients and rank them into A, B and C “grades” of desirability
  • Approach your “C grade” list of potential clients and try to sell the maintenance contracts to them. They will come up with questions that need to be answered in your advertising. This is why we wanted a small print run
  • Perfect your marketing pitch and material by approaching more C grade potential clients until many of them start signing up
  • Pitch the material that you perfected with your C grade clients to your more desirable A and B grade clients

The goal “Move my business from mostly residential clients to commercial clients” sounds like a huge task. However, if you write down your goals like this, they suddenly seem very doable.

Clean Up Your Business and Processes

  • Go through all of the stock you have and determine whether you need to throw any of it out, donate it or put it on eBay it if it could still be useful to someone. You may be surprised to find something in the back of your shelves that you really need to move before it loses too much value
  • Check that your backup systems are working
  • Get your inbox in order. Delete any old and unread emails (Friends Facebook status updates etc..). The same holds true to your work area. Remove the clutter and start the new year with a fresh start

Look At Your Finances

  • Is there anything better you could be doing with your earnings like putting it in a high interest bank account or reinvesting it back into the business?
  • Look at your bank statements and see if there are any paid services that you no longer use
  • Look at the current plans of your utilities like internet and phones. Its very likely that they have come out with a better deal than the one you are currently on, but they just dont tell you

Other quick ideas are updating your passwords, checking your answering machine message to see if the information is still current and testing your websites links.

Feel free to leave a comment with any ideas that I may have missed.

© Technibble – A Resource for Computer Technicians to start or improve their computer business
To get started with your own computer business, check out our Computer Business Kit. Giving Your Business The Best Possible Start In 2011

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An open letter to all Force Field members

Today OnForce suddenly, and without prior warning, removed a number of Force Field members from the OnForce forums, platform or both, myself included.

I originally composed this Saturday, November 27, 2010 for release early next year. In light of recent events, I am compelled to officially post it now. It will also be posted in the Force Field Forums.

 

 


 

 

I’ve kept my promise to them [OnForce] about not using my media outlet against them, but it is becoming more and more difficult to remain silent outside the “force field” of the inner circle of OnForce only techs simply because what they are doing IS having a direct effect on the industry as a whole and when that happens it becomes publicly debatable.

It is my responsibility as a news source for tech businesses to report responsibly on everything that goes on in the industry. The whole FF concept is designed to be “pro tech”, to educate and inform for their protection and success.

At this point I need to make an honest, open confession here.

I have, since the beginning, reported on the good and bad of EVERY other company out there, including various nationals. Everyone, that is, except OnForce.

There has been plenty to write about them, both good and bad, but I only blogged or promoted the good. When they sent out a press release, I posted it, blogged about it or mentioned it on the show. When they released an OSMI report each quarter, I promoted it. All of my personal comments or concerns in disagreement or protest were kept in private areas only, either in the OF forums or in the private OF User Group area in the FF forums. I did NOT disparage them publicly.

It has been brought to my attention that this isn’t fair. Some of OnForce’s competitors seemed to notice this. How could I say that I am reporting without bias when I treat OnForce differently from the competition?

The truth is, they are right. No matter what OnForce thinks (and from what I’ve been told they don’t think very well of me) I have favored them and protected them while reporting on the less popular activities of others, including their rivals.

For instance, I have been somewhat critical of ServiceLive at times, yet they were willing and did come on the show to answer some very tough questions (and they answered them well, I might add). This was the interview I tried to have with OF but in the end they wouldn’t talk to me. The result was something rather interesting. Although SL is not considered the “top tier” from the techs’ perspective, they actually gained a little respect among listeners for their willingness to communicate with them and be upfront about where they stood at a time when OF remained silent on so many hot button issues.

OnForce could have a strong ally here, disagreements and all, if they would only choose to communicate. Even if they view me as an enemy, which is not how I view myself, It would serve them better to adopt a more tried and true strategy. There is an old saying: “keep your friends close, and your enemies closer”. There is a lot to be said for that. It just isn’t their way.

I’ve written about Microsoft, Apple, Time Warner, SCO, Service Magic, ServiceLive, Barrister, Endeavor, Dell, HP, AOL, Robin Robins, and many other companies, organizations and national service providers, both news and comment that often put them in negative light. I have also written about OF. The difference is that, of all those entities, I never reported anything other than what OnForce officially released themselves. In other words, I never actually reported or commented publicly on anything OnForce said or did that did anything less than to promote them.

That, of course, is bias. In the role of a media outlet, I am favoring one company over others. It’s wrong, and it’s not fair to the other companies or the techs who listen to and read what I write and say.

I didn’t really think that I was biased. In the beginning there wasn’t anything really at issue that anyone would be that concerned about. My commitment to OnForce when I started The Force Field podcast was that I would not use it as a soap box to rant publicly about internal issues. This commitment I kept. I kept it on the belief that eventually OnForce would collaborate with me to use FF as a way to communicate with and help the techs on their platform work with the platform for the benefit of both parties. If you read back through my posts in these forums, you will note a common and reoccurring theme about communication and collaboration.

Unfortunately, as the years have rolled by, OnForce seems to have shied away from this concept. Communication with us has never really been great since Jeff Leventhal stepped down as CEO and it seems with every new feature we ask for, two are altered or taken away to prevent us from having an “unfair advantage” over the marketplace (or something like that). It also seemed as though they were less and less interested in collaborating with me. Now we are at a point where events dictate techs be informed about real concerns and risks of using the platform without some protection and that is something that needs to be communicated.

If it were, say, Barrister I would be blogging about it immediately, because it is news and the techs need to know. Yet with OnForce I was still silent, because I wanted to be professional and responsible.

All this time I thought I was doing the right thing. Then something happened that made me realize the truth. I was wrong.

About a week ago a long time tech and member of the OnForce forums was banned. He mentioned this in a private area of the FF forums and asked if anyone else was banned or if he was the only one. As part of a new system for promoting the FF forums the title and a short description of the thread topic was relayed on Twitter.

Now, keep in mind that this particular thread was in a private area, so it was not publicly accessible. However, someone from OnForce replied to the tweet and expressed disappointment as they “expect more from me”, apparently meaning that by simply reporting the incident (Just the fact someone was banned, but no name and no opinion), I was somehow not handling my position responsibly.

Upon checking the tweet, I noticed there wasn’t even a link to the post anyway, since the title and thread description exceeded the 140 character limit.

At first I thought I just needed to be more careful about the forum tweets. But something about that whole exchange with the individual from OnForce really bothered me. Yes, I was being lectured, but why? What did I do that was wrong and irresponsible?

Then it hit me. I did nothing wrong. All the tweet did was report facts. Sure, there was more to the story. Yes, the facts  painted OnForce in a less than positive light. But everything posted was true. There was dissent, someone was banned for it and a question was asked if that individual was the only person to be banned (nothing to say why or that anyone agreed or disagreed with their decision to ban the individual). So, why was OnForce upset? Why, because it was negative publicity.

Suddenly it dawned on me. I’ve been looking at this all wrong. I have a responsibility to report the facts and treat everyone fairly. Yet I’ve been reporting and commenting on other companies while OnForce was given a free pass. I am protecting them from the same public reporting and scrutiny I give everyone else. What is worse, After all the snubbing and the cold shoulder I keep doing it!

I have been doing a great disservice to the techs who trust me to provide them with the information they need to utilize platforms like OnForce profitably without getting burned. OnForce is for some but isn’t for everyone and everyone needs to know how it works and how it doesn’t so the ones who need it can use it and those who don’t won’t be disappointed or learn the hard way, like I did.

I made a commitment to OnForce when I started this project, but they never kept any of their commitments to me when I joined this platform. This has been a one-sided relationship from the day the original OF staff left, and frankly I am tired of towing the line. I realize that my responsibility is not to OnForce, it is to YOU, my fellow techs in the field. All my private rants aside, by censoring myself publicly to favor them I have not been reporting responsibly.

The Force Field was a name carefully chosen to refer to both the “field force” of service techs and a “force field”, or shield to empower those techs in the business of field service and to educate and inform them for their protection from the elements in the industry that can hurt or destroy their profitability and their businesses.

There will come a time in which I will have to make the choice to openly and honestly report what OnForce says and does, positive and otherwise, as I do with all other companies and I will have to decide where my loyalties are. As OnForce becomes more influential in the industry and as their initiatives unfold and begin to impact techs in positive or negative ways, it will need to be openly discussed within the IT community. I won’t be able to ignore that much longer.

If I don’t do it, someone else will. For OnForce’s sake, better me than them. When that does happen, I will still keep the core commitment not to use my resources to personally attack them in a hateful or spiteful way. That was always the intention of the commitment I made and I intend to keep my word. I don’t, and never have, hated the platform, in spite of their past slights against me as a Buyer and a Provider. (I will say, however, that because of poor experiences in the past I will likely never accept another work order and due to poor performance of the last tech and the way their Market Support handled the issue it is doubtful I will ever route another one as a Buyer).

However, my loyalties are with my peers, not the platform, so when that time comes I will not censor myself any longer. I will present the facts, report my own experiences and offer comments and opinion as I deem necessary, albeit respectfully and responsibly so.

I know that when the time comes, it is highly likely OnForce will remove me from the platform. It is something they have wanted to do for a long time now, but since I abide by the rules and have done nothing wrong, there is no justification for it, so they are somewhat stuck at the moment. When the time comes they will take advantage of the opportunity and they will ban me permanently – even though I will have done nothing wrong.  I understand this and, when they do, that is their right. It is also my right to speak the truth, so when they ban me from the forums it will not profit them. It will be a decision they will make in haste, as such decisions often are. After they ban me there will no longer be a relationship. Then my commitment to them will end.

 

 


 

As of today, my commitment to them has ended.

Rick

5 Easy Services to Accept Credit Cards as a Computer Technician

Authors: Bryce Whitty

Accepting Credit Cards seems to be a question that is frequently asked on the Technibble forums. The members of our great community often chime in and mention the credit card service they are using. I have compiled this information into one easy to read post.
There are many other services out there, but these are some of the options that Technibble members are actually using.

Keep in mind, these are fast, easy and convienient ways to start accepting credit card payments but if you are doing a large amount of credit card payments (say, $75,000+ per annum) then it may be cheaper to talk to a bank as their fees are lower in the higher turnover areas. For everyone else, here are some good options to get setup quickly and cheaply:
 
Paypal – http://www.paypal.comSupports Many Countries
Paypal is by far one of the quickest and easiest ways to start accepting credit cards. However, it isnt the cheapest.
A great way to start accepting credit card payments onsite is to create a Paypal button either on your on your main site, or on a hidden mobile friendly page. To set this up:

  • Log into Paypal, click the “Merchant Services” tab up the top
  • Click “Buy Now buttons” on the right hand side under the “Website Payments” heading
  • On the “Create Paypal payment button” page, choose “Buy Now” as the button type, make the item name something like “YourBusinessName Payment” and leave the item ID and price empty. You will need to set the currency though.
  • You can leave everything else as the default and click “Create Button”. Take the code given to you and place it on your website or a mobile friendly page (that may have this button as the only thing on it so it loads quickly on your phone).

Their fees and pricing can be found here.

 

ProPay – http://www.propay.com – USA & Canada
ProPay seems to get the most mentions on the forums. They have no setup fee but there is a small annual fee. They have no monthly minimums or long-term contracts.

They allow you and your clients to pay via Phone where you enter the credit card number on the keypad.
They also offer an iPhone attachment for free (you pay $14 shipping though) that turns your iPhone 3G or 3GS into a mobile credit card terminal which would allow you to take credit card payments while onsite. If you dont own an iPhone 3G or 3GS, they also have a mobile web interface where you can enter in credit card numbers through your phones web browser.

One thing worth mentioning is that some technicians who make use of ProPay had to pay a $1000 reserve because they deem “Computer Repair, Web and Graphic Design” as high risk. I dont know whether this will apply to all computer technicans or the decision was based off other factors specific to the members on the forums. However, one technician managed to get the reserve down to $500 because he was using the ProPay card reader.

Their fees and pricing can be found here.

 

Intuit – http://payments.intuit.com – USA & Canada (Canada only some features)
Intuit, the makers of Quickbooks got a few mentions on the forums. They offer an iPhone credit card reading attachment, a bluetooth card reader for non-iPhone devices and a bluetooth card reader with printer, also for non-iPhone devices. You can make payments via their web page or download an application that works for many smart phones including the iPhone, Blackberry, HTC, Palm and more.

There is a monthly service fee of $12.95 but no monthly minimums or setup fees.
Their fees and pricing can be found here. (click the pricing tab)

 

Squareup – http://www.squareup.com – USA
I was thinking of giving Squareup a miss because some people had questioned their reliability because they are very new on the scene. However, after asking around on the Technibble forums and the Technibble twitter, it seems a lot of technicians are making use of it. If you do over $1000 in credit card payments within the span of 7 days, the money will be held for thirty days and then put in your account.

Squareup offer a free card reader that plugs into your Apple device (iPad, iPhone, iPod Touch) or your Android OS phone (Motorola, HTC, Samsung etc..)

Their fees and pricing can be found here (goto the ¢ tab).

 

Tyro – http://www.tyro.com – Australia
Tyro is an Australian based company that provide credit card terminals for shops, mobile based terminals that make use of GPRS while you are onsite and a web interface for everything else. With Tyro, it appears you need to pay for the terminals which are $520 for the ethernet version, $680 for the WIFI version and $780 for the GPRS model. Tyro is more expensive than the super cheap and easy startups that exist in the USA, but in Australia there isnt a whole lot of choice.

Their fees and pricing can be found here.


I tried to find some recommended options for our UK readers. However, all of the UK technicians I asked on our forums and twitter said they just use Paypal. If you know of some great UK services for accepting credit cards, please leave a comment below.

© Technibble – A Resource for Computer Technicians to start or improve their computer business
To get started with your own computer business, check out our Computer Business Kit. 5 Easy Services to Accept Credit Cards as a Computer Technician

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The Force Field on GNC 24 hour Podcast

The TechPodcasts Network Geek News Central 2010 24Hr Podcast Marathon Hosted by Todd Cochrane is streaming live at http://www.theforcefield.net.

Each year Todd Cochrane, host of GNC performs a live podcast for 24 hours for charity. This is the fourth year we are carrying the event. This year GNC is raising funds for The Coalition to Salute American Heroes (CSAH).

The Force Field will be featured on a half hour segment of the event from 11:30 PM to 11:59 PM EST tonight 12/18/2010 and I will be on for a live interview. You can watch on the FF front page, enter the chat and call in during the open line.

Watch and listen live now and if you want to make a donation you can even chat, e-mail or call-in via U-Stream.

Top 5 Ways To Get Backlinks To Your Business Website

Authors: Bryce Whitty

Guest Post by Bryan Vest: Bryan Vest is a web developer/SEO specialist who enjoys writing articles to help make techs websites succeed.

Search engines often use the number of links a website has from other sites as a major factor in your page ranking. Even Google’s description of their PageRank system says that, “Google interprets a link from page A to page B as a vote, by page A, for page B”.

Now before you start rushing out to spam as many links as you possibly can on every blog and forum you can possibly find, you need to know that not all links are created equal. For example, lets say you own a computer repair website. A link from another computer repair website will hold more weight with Google than a link from a home improvement website.

There are other contributing factors to the weight of a link, but we will start off with the basics. Now here are the top 5 ways to get backlinks. There are definitely way more ways out there you just have to be creative, but this will be the main 5 you will see just about everywhere.

5. Blog Comments and Forum Signatures – There are a lot of “SEO experts” and web developers that believe that blog comments and Forum Signatures are the best way to get backlinks. However, these are beneficial, but “spam commenting” is not the way to go. If you can’t add something valuable to the blog post, or offer a different point of view, don’t comment. This will get you more damage than good in the end. A good way to get high quality backlinks from blogs without putting your link actually in the post is to put your name as the keyword you are targeting and your URL as the website. For example, I am currently working on a new site targeting “Temecula Web Design” here would be a good way to get a backlink that bloggers will approve of.

As you can see it will give you a nice link back to your site without causing the blog to look like its filled with spam.

4. Directory Links – Submitting your site to directories can help you. However, like blog comments not all directories are created equal. Some directories (paid or not paid) can give you a high quality backlinks (DMOZ, Yahoo, and Business.com). For free directories you will want to make sure that more than just the home page of the directory is indexed, and that the directory has been around for at least one year if you are interested in a high quality link. The common misconception is that Google ranks websites as a whole when in fact it ranks web pages. Knowing this if you submit your site and end up on page 200 with no ranking then that link will count for almost nothing.

3. Reciprocal Links – Partnering with sites that are directly related to the subject of your site can help you. The idea here is “You scratch my back, I will scratch your back”. This is when another site links to your site while you link to theirs. This however should be used in moderation. If you have to many reciprocal links, especially if they are not directly related to your site, can actually do more damage than good. This method may require some work since not a lot webmasters are willing to link to their competition. However, if you can find sites related that are not in direct competition with your site you can hit a gold mine of links.

2. Article Posts – Article posting has huge potential to launch your site to the top of Google in the event that one of your articles gets posted on a popular site. A popular way is to contact bloggers related to your subject and ask them if they would publish an article (with your anchor text backlinks). This will actually receive a great response because to bloggers well written and unique content is what they are all about. With some time this method could be like finding oil in your back yard. Not only will you have a link on the site you wrote the article for, but there are a lot of blogs out there that just copy content from other blogs. Generally those webmasters are to lazy to remove the backlinks giving you even more links from other sites. I myself have seen a high quality article go from 1 backlink to 12 in 1 month. The best part is that the sites you get those from are all relevant to your targeted keyword as well.

1. Blog With Quality Unique Contents – It is a well known fact that Google loves blogs! If your content is truly unique and well written you will naturally receive backlinks from other sites. This is the liquid gold of backlinking. Now this method requires the most work and will take the most time, but if you do it right and spend some time on it you can easily get 20 to 30 backlinks from a well written blog post. There links are almost always on relevant websites to since they are coming from webmasters that find your information useful to their viewers as well. Over time you will naturally receive high quality backlinks boosting you to the top of Google ranks with ease.

Guest Post by Bryan Vest of Temecula Web Design

© Technibble – A Resource for Computer Technicians to start or improve their computer business
To get started with your own computer business, check out our Computer Business Kit. Top 5 Ways To Get Backlinks To Your Business Website

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