MP3 Attachment Spam Bombards Computer Users

ParetoLogic warns its users of new flood of MP3 Attachment Spam hitting computer users. Commtouch Detection Centre recently reported this new email hazard to ParetoLogic, stating that it began on October 17, 2007, and accounted for 7-10% of spam received that day. ParetoLogic warns computer users to be vigilant regarding their email and online security.

Victoria, BC (PRWEB) October 20, 2007 — Accounting for approximately 7-10% of all spam globally over the past 18 hours, spam messages with MP3 attachments are the latest threat to hit email and computer users. According to the Commtouch Detection Centre, this latest flood of spam began at 21:24 GMT, October 17, 2007 and is characterized by massive file sizes that range from 85 KB to 147 KB. Commtouch reports that the message contents are usually empty as are the subject lines, containing just the words "Fwd:" or "Re:" or the name of the file attachment.

"The file size and the fact that the attachment file names utilize emotional tactics such as "dadsong mp3" and popular entertainment names such as "beatles mp3" to entice receivers to open the attachments, is a real concern" Comments Amanda Cooper, Director of Communications at ParetoLogic Inc, the makers of popular online safety software, including ParetoLogic Spam Controls. "Commtouch has told us that the MP3 files appear to be promoting stocks and that no viral threat has been detected so far. This is always our biggest concern as virus transmission through email can be devastating."

  ParetoLogic is taking this opportunity to remind its customers and all computer users to be vigilant regarding their email security. Employing and updating spam control software, not opening email (or its attachments) from unfamiliar senders, and not clicking on links in email received are all solid steps toward effective email security. "No matter how compelling the subject, you must resist the urge to open email from unfamiliar senders," advises ParetoLogic's Amanda Cooper.

About ParetoLogic:
In 2004 four brothers recognized that modern computer users need not rely on computer repair technicians to maintain their own PC's. Knowing that sophisticated technology married with a truly user-friendly interface would empower people to secure and optimize their own computers, the brothers researched the marketplace to define and develop the software products that would most benefit today's computer user. ParetoLogic now employs 105 professionals to help them research, develop, and market software applications that will enable people to secure and enhance their computing experience.
Available in eight languages in 186 countries around the world, ParetoLogic has established partnerships on a global scale to ensure that its products are available to all computer users, regardless of location, language, or computing experience.
Attention to the needs of the consumer coupled with a commitment to delivering exceptional software applications and resource-rich websites guarantee that our products will exceed your expectations.

OnForce Moves Offices To Boston

(TheForceField.net ) October 19, 2007 — OnForce, Inc. announced Tuesday that it had moved its headquarters from New York City to Lexington, Massachusettes. Lexington is part of the metropolitan Boston area.

According to a press release on PR Newswire, OnForce officially opened its new corporate offices on October 1. Most of the company's workforce has already relocated to the area others and will follow during the next few months. OnForce also plans to add 35 new employees to its payroll.

"The relocation to the Boston area enables us to more easily attract top engineering and product development talent, which is always a challenge, given our expansive growth," the press release quoted OnForce CEO Peter Cannone as saying.   "Our new facilities in Lexington are also nearly double the square footage of our New York City office, which provides us with the space we need to support our current operations and future growth."

OnForce boasts a membership of nearly 11,000 Service Providers and has completed over 500,000 service events on its platform.

 

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Avoiding Corporate Software Piracy: Managing Software for Compliance

The $ 1 million rewards incentive program for reporting software piracy has been extended by Business Software Alliance (BSA) because of the increase in reports of piracy. Organizations are prone to unintentional piracy when software is not managed properly. The only alternative to poor audit results is to utilize software asset management automation and to expect proactive and cost effective software management from that investment.

Ottsville, PA (PRWEB) October 19, 2007 — The $ 1 million rewards incentive program for reporting software piracy has produced results, encouraging the Business Software Alliance (BSA) to extend the program beyond the anticipated September, 2007 end. As part of the October celebration of National Cyber Security Awareness Month, the BSA announced an increase in reported software piracy and has extended the reward program through the end of the calendar year. Eracent, a global provider of IT asset management solutions celebrates Cyber Security Awareness by highlighting the importance of software asset management as the only strategy to eliminate unintentional software piracy.

"Mismanagement of software so that more copies are in use than the company has the rights to use is piracy," stated Walt Szablowski, President of Eracent. "Ignorance is not a defense, especially since someone knew enough about the situation to place a call to the rewards program."

  Despite the complexities of networks and the changing demands of the users, software asset management business practices help organizations keep usage in line with licensing. These practices not only maintain compliance but yield savings as unused software and unnecessary maintenance are eliminated from the organization's portfolio. Automation has a vital role in software asset management, discovering the licenses in use and reconciling the usage to procurement records to confirm legal usage.

"I strongly encourage large organizations to re-examine their software asset management automation and if you find spreadsheets, manual data collection and reactive management, the company needs to move onto newer technology," stated Szablowski. "Solutions like Eracent's suite take automation beyond current expectations, discovering more in an easily usable manner, automating reconciliation with procurement directly and building a repository of accurate data to support service management. There is no reason to have a bad result from an audit any more."

About Eracent
Eracent, Inc. is a global provider of IT asset management solutions for organizations who require accuracy and accountability for their asset inventory while maximizing their IT investment. Eracent offers a full suite of IT Asset Management, Configuration Management Database (CMDB), Software Asset Management, Software License Management, Software Compliance, IT Compliance, IT Lifecycle Management solutions that solve tactical and strategic business goals with easy to implement technology. Designed for today's multi-platform complex environments, Eracent's ease of implementation includes compatibility with most popular enterprise software applications and has been used to enhance the value of such widely used solutions as Microsoft® SMS™. To learn more about Eracent, visit www.eracent.com.
Contact:
Jenny Schuchert
908-537-6520
info(at)eracent.com

BestWebsite.com Reveals the Essential 9

The BestWebsite® Essential 9™ from internet entrepreneur Nelson Bates' new book, Best Website: Simple Steps to Successful Websites, reveals the nine most important things you can do right now to make your website a remarkable success.

Orlando, FL (PRWEB) October 18, 2007 — The BestWebsite® Essential 9™ from internet entrepreneur Nelson Bates' new book Best Website: Simple Steps to Successful Websites, reveals the nine most important things you can do right now to make your website a remarkable success.

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1. "Create a Remarkable Website: It is far cheaper to build a remarkable website than it is to advertise an average one. Come up with a remarkable aspect for your product, service, business etc. then incorporate it into your website." Give people a reason to talk about your website and they will do your promotion for you. (20-40hrs, $500 varies widely)

2. Proper Keyword Research: Use WordTracker and Google Suggest to properly select the right keywords and begin search engine optimization on your website. (10-15hrs, $59)

3. Setup a Free Squidoo.com Page: This is an excellent way to boost your search engine rankings by creating links from your Squidoo page, back to your website. It is also an excellent way to generate valuable traffic from the Squidoo community. (2-5hrs, Free)

4. Create Articles that Provide Useful Information: Start by creating three or four articles that provide useful information related to your product or service. Then post them on your website and target the keywords you selected earlier. (5-10hrs, Free)

5. Digg, Del.icio.us and StumbleUpon your Articles: Use these free services to let the world know about your articles. These services also provide a dramatic boost in your search rankings. (2-4hrs, Free)

6. Purchase a Yahoo Directory Listing: This is a great way to get a link from the #1 website in the world to your website. A Yahoo employee reviews your website, categorizes it and then places a link to you. Both Yahoo and Google check if you have this link and boost your search engine rankings. (1hr, $299/yr)

7. Press Release with PRWeb and Majon: This is a fantastic way to be able to choose keywords in your press release that are posted on their top ranked websites that link back to yours. Not only do they significantly enhance your search engine rankings, they also announce your business and products to the media. (3-5hrs, $308)

8. Laser Targeted Purchased Advertising: Find top websites in your industry and purchase advertising from them. This may be one of the best methods for gaining substantial traffic. Not only do you get traffic from the websites you advertise on, but also drastically increase your search engine rankings because important websites in your industry are linking to you. (20hrs research, $100 and up)

9. Google Analytics and Yahoo Search Submit: The more the search engines know about you the better. Don't make them guess. By installing Google Analytics on your web pages and submitting your website to Yahoo Search Submit, you let them gain valuable knowledge about your website and in turn, they will rank you better! (5-10hrs, Google Free, Yahoo $59/yr)

Approximate total time and money spent low end — 68 hours, $1,325
Approximate total time and money spent high end — 110 hours, $3,525+

The Essential 9™ is from the book Best Website: Simple Steps to Successful Websites. Visit us at www.BestWebsite.com for a free copy while supplies last.

For interviews, please contact Nelson Bates directly at 407-855-7112.

You're welcome to reprint The Essential 9™ Most Profitable Website Strategies wherever you'd like, please cite BestWebsite.com as the source

WebHostingBuzz Updates its Reseller Web Hosting Plans

An industry leader in reseller hosting, WebHostingBuzz, has announced the release of its new startup reseller hosting options along with a major update of it's main reseller program.

Wilmington, DE (PRWEB) October 18, 2007 — WebHostingBuzz.com, a leading provider of reseller hosting, has today announced it's launch of startup reseller hosting. In a statement, the company said,
"We have launched startup reseller hosting to make it more affordable for people to enter the reseller hosting market. With a $5 starting price point, the ability to host up to 60 domains per package, full WebHostManager access plus our unique Free Domain for Life features".

WebHostingBuzz has been an industry leader in reseller hosting for some time now. Earlier in the year it provided the 'Free Domain for Life' deal in which customers signing up to certain deals get a domain name for free for the life time of their account. "Over 10,000 domain names have been registered as part of our Free Domain for Life program", said Safvan Malik, WebHostingBuzz CEO in a recent statement. In addition to domains, WebHostingBuzz offers free WHMAP client management licenses to all resellers.

WebHostingBuzz has also recently revamped it's line of fully managed dedicated servers servers.

 

New Research Reveals Best Practices for Marketing to B2B Technical Buyers

New survey from Enquiro Research details what influences B2B technical buyers during the purchasing process.

Kelowna, BC (PRWEB) October 17, 2007 — Marketers have a 76% chance of engaging and influencing technical buyers' B2B purchasing decisions through search marketing, according to a new study from Enquiro Research. This and other study findings are available in Enquiro's newly-published B2B whitepaper which focuses on marketing specifically to the technical buyer – namely, the person within an organization who ensures that a purchased solution meets the company's technical requirements.

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Survey data of more than 1,000 technical B2B buyers shows that for over 89%, working online is a definitive part of the purchase decision. When it comes to business-to-business buying decisions, online influences such as vendor websites, search engines, and industry information websites are notably surpassing offline influences such as word-of-mouth and trade publications.

The survey also showed that the most important types of information for technical buyers are comparative pricing, product information and implementation testimonials. As they enter the later research phase and start compiling information to begin the actual negotiation, many B2B buyers rely on vertical search engines to help gather the detailed information they require. For technical buyers, these are indeed the largest influencers during the negotiation phase.

The objective of the survey was to discover how users research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do users navigate from awareness, through the research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines and, if so, which search engines and why? Do they use specific B2B search engines? When do they refer to a vendor's site or an industry information site and what do they look for specifically?

"We're encouraged by the results of our survey and the overall trend we're seeing in the market with more B2B buyers looking online during the purchasing process," said Gord Hotchkiss, CEO of Enquiro. "This presents a great opportunity for B2B marketers to target prospects in entirely new ways."

"We've found a substantial value in collaborating with Enquiro," said Julie Mason, general manager of Kellysearch.com. "Their research helps us provide our customers with even more actionable marketing insight on this important segment of the B2B marketplace."

"Marketing to a B2B Technical Buyer" is based on research conducted by Enquiro in collaboration with Kellysearch and MarketingSherpa. The whitepaper is available online at www.enquiroresearch.com.

About Enquiro
One of North America's leading search marketing firms, Enquiro provides online marketing and research solutions to a client base which includes several leading B2B and Fortune 500 companies. Its strategies are based on its own industry research and expertise in usability, and natural and sponsored search. Enquiro has also authored eye tracking studies which have given marketers a greater understanding of user interaction with the major search engines and defined "Google's Golden Triangle."

About Kellysearch
Launched in January 2001, Kellysearch.com is a comprehensive online buyers' guide and B2B vertical search engine, with more than two million company listings from over 155 countries world wide. Kellysearch.com is backed by the financial resources of world wide publishing company Reed Elsevier. With monthly averages of 2.6 million unique users and 8.6 million page views, Kellysearch.com is the leading global search engine for industry-to-industry business. For more information, please contact Kellysearch.com at 1-800-550-0827, or visit www.kellysearch.com.