NASBA offers Kaspersly AV Pre-installs for System Builders and VARs

(TheForceField.Net ) October 27, 2009 – NASBA is now offering a free 60-day trial version of security software from Kaspersky Lab for resellers. The software is intended for system builders, VARs and integrators to pre-install on the systems they build and sell to their customers as a value-add for their products.

NASBA, one of the largest IT and CE reseller trade associations in North America,  announced  the offer in an e-mail to members October 22.

Free trial versions of security software suites is nothing new, of course. McAfee and Symantec have been offering trial versions of their anti-virus applications for years through large OEMs such as Dell and HP. 

What makes the Kaspersky offer different is that it is a 60-day free trial, which is double the usual 30-day trial period most other vendors offer. This is smart move on the part of Kaspersky as it is a more soft sell approach as it eases pressure on the customer to make an immediate purchase decision, giving the initial PC purchase and the product itself more value.

In addition to the free trial, special discounts are being offered on KIS products to NASBA members  through D&H distributing. Resellers who have accounts with D&H can contact their D&H rep for details.

Membership to NASBA is free for VARs, system builders and other IT resellers. For more information contact NASBA at http://www.nasba.com .

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