The Force Field on GNC 24 hour Podcast

The TechPodcasts Network Geek News Central 2010 24Hr Podcast Marathon Hosted by Todd Cochrane is streaming live at http://www.theforcefield.net.

Each year Todd Cochrane, host of GNC performs a live podcast for 24 hours for charity. This is the fourth year we are carrying the event. This year GNC is raising funds for The Coalition to Salute American Heroes (CSAH).

The Force Field will be featured on a half hour segment of the event from 11:30 PM to 11:59 PM EST tonight 12/18/2010 and I will be on for a live interview. You can watch on the FF front page, enter the chat and call in during the open line.

Watch and listen live now and if you want to make a donation you can even chat, e-mail or call-in via U-Stream.

Sixth episode of The Force Field restored and re-released

Last year the CDN which hosted the first six original episodes of The Force Field went offline permanently, taking the episodes with it. As we just released The Force Field Premium Edition Volume 1 in The Force Field Podcast Store on another host, which consisted of the first six episodes remastered with extended content and no advertising, there was no immediate concern.

The original, free versions of the first six episodes of The Force Field have been remastered, restored and there were plans to re-release them online during the spring and summer of 2010. Early this year I re-released The Force Field Episode 1 – Pilot and uploaded it to another CDN which hosts our current episodes.

In March I re-released The Force Field Episode 2 – The VoIP Connection and made it available as well.

In April I re-released The Force Field Episode 3 – The Last Frontier and it is also available on The Force Field web portal.

In May I re-released The Force Field Episode 4 – Man in the Middle.

There were plans to release episodes 5 and 6 during the summer, however the project was delayed while the web portal underwent a complete overhaul.

In October I re-released The Force Field Episode 5 – Marketing Your Business.

I am pleased to announce the official re-release of The Force Field Episode 6 – What’s In Your Toolkit?. It is now available in its original listing on The Force Field Podcast Episodes page.

This episode features interviews with four field service technicians during which we ask what their favorite tool is and why.

If you are among those involved in discussions in The Force Field Forums about the best tools to carry onsite, you may find this episode of particular interest. Although the episode was originally produced and released in 2007, the topic is still relevant today.

For those who remember the earlier days of OnForce, these episodes will be a trip down memory lane. For those who just started listening and are curious, it will be a trip back in time and a glimpse into the start of an experiment in podcasting that became a project dedicated to The Business of Tech. It is interesting to compare the early episodes and hear how the show has changed to become what it is today. If nothing else, it should at least be entertaining.

You can hear the episode at http://www.theforcefield.net/podcast/?p=29 or at Episode 6 – What’s In Your Toolkit?.

This is the sixth and final episode in a series of re-releases planned this year. Give it a listen and let me know what you think.

Fifth episode of The Force Field restored and re-released

Last year the CDN which hosted the first six original episodes of The Force Field went offline permanently, taking the episodes with it. As we just released The Force Field Premium Edition Volume 1 in The Force Field Podcast Store on another host, which consisted of the first six episodes remastered with extended content and no advertising, there was no immediate concern.

The original, free versions of the first six episodes of The Force Field have been remastered, restored and there were plans to re-release them online during the spring and summer of 2010. Early this year I re-released The Force Field Episode 1 – Pilot and uploaded it to another CDN which hosts our current episodes.

In March I re-released The Force Field Episode 2 – The VoIP Connection and made it available as well.

In April I re-released The Force Field Episode 3 – The Last Frontier and it is also available on The Force Field web portal.

In May I re-released The Force Field Episode 4 – Man in the Middle.

There were plans to release episodes 5 and 6 during the summer, however the project was delayed while the web portal underwent a complete overhaul.

Today I am pleased to announce the official re-release of The Force Field Episode 5 – Marketing Your Business. It is now available in its original listing on The Force Field Podcast Episodes page.

This episode features an interview with Paul Walters of LTA Computers. Paul and I and discuss various ideas for marketing a computer business locally around town on a shoestring budget.

The greatest challenge in any business is how to effectively market it. It is one thing to offer a great product or service, but to get the word out, to tell everyone about it, is another matter entirely. Paul will discuss what it takes to get the word out and effectively market his business in the local area.

If you are among those involved in discussions in the OnForce forums about marketing your computer business, you may find this episode of particular interest. Although the episode was originally recorded and released in 2006, the topic is still relevant today.

For those who remember the earlier days of OnForce, these episodes will be a trip down memory lane. For those who just started listening and are curious, it will be a trip back in time and a glimpse into the start of an experiment in podcasting that became a project dedicated to The Business of Tech. It is interesting to compare the early episodes and hear how the show has changed to become what it is today. If nothing else, it should at least be entertaining.

You can hear the episode at http://www.theforcefield.net/podcast/?p=15 or at Episode 5 – Marketing Your Business.

This is the fifth in a series of re-releases planned this year. Episode 6 is the final episode in the collection and is planned for re-release next month. I will post an announcement as each episode is released.

Give it a listen and let me know what you think.

TPN Weekly #75 with Rick Savoia – The Force Field: Inside The Force Field Web Portal

As most of you know, The Force Field Podcast is a member of The Tech Podcast Network, a  podcast network of family-friendly shows that cover just about every aspect of technology from the latest news, business and tutorials to digital photography, amateur radio and gaming.

The Tech Podcast Network has an official podcast of its own called TPN Weekly . This weekly podcast is hosted by various podcasters on the network who take turns producing and guest hosting the show.

This week I am the guest host. Here are the show notes for TPN Weekly #75 with Rick Savoia – The Force Field: Inside The Force Field Web Portal :

Greetings, everyone! I’m Rick Savoia, host of The Force Field, a podcast about the business of tech.

In this episode I would like to give you an update of what is happening inside The Force Field podcast and touch on topics we recently discussed on the show. I will also introduce you to The Force Field web portal and tell you how you can use it to find the resources you need to learn more about the business of tech.

Topics of discussion:

I will tell you about recent episodes of The Force Field podcast in which we learned how we can use social networks to market our businesses and how to buy into a franchise.

We will find out how to use The Force Field web portal to find the resources you need to start and manage a tech business.

If you want to know more about starting and managing a computer or IT service business, give The Force Field podcast a listen. Questions, comments or feedback? Visit us at http://www.theforcefield.net, visit our forums or email comments(at)theforcefield.net.

Microsoft Adobe rumor – true or not, does it make sense?

“Now, we’re not ones to go ’round spreadin’ rumors…” That was the first line of a song from a comedy sketch on the old TV show “Hee Haw” and it just popped into my head. (watch it here). Rumors (or rumours, depending on your nationality) abound in the tech industry and are one of the reasons Wall Street can be a real rollercoaster track when it comes to tech stock, or any stock for that matter. This was especially true Thursday when Microsoft CEO Steve Ballmer met with Adobe CEO Shantanu Narayen in a secret meeting that afternoon. As soon as it started, the rumors began to fly.

It’s no secret Microsoft wants to compete in the mobile arena. So, naturally, the rumor that spread most rapidly across the net was the possibility Microsoft would “buy out” Adobe, presumably to position itself to more effectively compete in the mobile market against Apple.

Of course, both companies were mum about what was actually discussed during the meeting. But that did not stop speculation by both Wall Street and the media as to what it all meant. Some industry analysts seem to think the rumor, if true, would be a good thing for Microsoft, Adobe and their shareholders. Others are not so sure. However, it does leave some scratching their heads and thinking that such a buy out doesn’t seem make any sense at all. I can certainly understand why, because from some perspectives, it doesn’t.

On one hand, Microsoft is known for its operating systems, business software, games and other applications designed primarily for the desktop. It is what their licensing model is based on as well. That is how they built their empire; that is their domain. Sure, they had search and web-based platforms and services but it wasn’t their priority or expertise – and it showed. The desktop is what they do and for the most part they do it well. Their specialty is not mobile and not in the cloud.

The reason I think it would make sense is because Adobe does have products that are widely used in certain fields that can be used against comparable Apple products and Microsoft currently doesn’t really have anything to speak of in those markets to compete with.

Think beyond Acrobat, Flash and Shockwave. Microsoft FrontPage couldn’t compete with Dreamweaver, which is the application web developers around the world compare all other web design programs to. Photoshop is another obvious example and is one that, if Microsoft owned it, would give them better leverage in competition with Apple, particularly in the areas of graphic design and publishing.

If Microsoft owned Adobe Premiere, however, it would open up a whole new arena for them to compete with Apple. Microsoft primarily reigns in the business desktop market and really doesn’t have anything to speak of to compete with in the media industry, where Apple has dominated.

However, there is still something missing here. Such a rumor still doesn’t add up if we’re simply comparing Apples to Microsofts. This is why I don’t think Microsoft is really thinking about Apple here at all.

It’s Google.

Who is eating up Apple’s share of the mobile market now? Android. It happened very quickly too. It’s not an iPhone killer, of course, but it is now firmly entrenched in the mobile space – and that share is increasing.

Now that Google is doing TV and it’s going mobile as well, whose apps will be used to produce all that content and deliver it in a standard format to all the mobile devices and set top boxes emerging on the market? It may not be Apple, but unless they act quickly to buy their way into it or create something new, it certainly won’t be Microsoft.

Microsoft has already lost ground in the Search arena and Internet Explorer recently dropped below fifty percent market share for the first time. With a move to the cloud primarily controlled by Google as a backbone for current and future mobile devices such as phones, pads, netbooks, etc., Redmond needs to move fast or they are going to be left behind. Given that, a merge with or buy-out of Adobe would possibly make some sense.

But that’s only a rumor.

TPN Weekly #63

From the Things You Always Wanted to Tell Your Customers But Couldn’t Department:

As most of you know, The Force Field Podcast is a member of The Tech Podcast Network, a  podcast network of family-friendly shows that cover just about every aspect of technology from the latest news, business and tutorials to digital photography, amateur radio and gaming.

The Tech Podcast Network has an official podcast of its own called TPN Weekly . This weekly podcast is hosted by various podcasters on the network who take turns producing and guest hosting the show.

In February I was guest host of TPN Weekly podcast Episode #42 .

This week I am the guest host of TPN Weekly podcast Episode #63 . Since the show is primarily aimed at the general public, it was a perfect venue to reach the other side of the service provider-user relationship, that of the user and potential customer. With that in mind, it is a unique opportunity to tell the customer everything we’ve wanted to tell them about the relationship from our perspective. The end result is to educate the customer as to what we go through to servicing them so they will better understand the overall process and hopefully increase their trust and improve their perception of their service provider – without violating any contracts.

Here are the show notes for TPN Weekly #63 with Rick Savoia – The Force Field: Choosing a computer tech :

Greetings, everyone! I’m Rick Savoia, host of The Force Field, a podcast about the business of tech.

Sponsor: Solve technical issues faster with GoToAssist Express. Try it FREE for 30 days.

In this episode I will give you a little sample of what The Force Field podcast is all about and the type of topics we discuss on the show. We will also discuss some insider tips you can use when shopping for a reliable computer tech.

Topics of discussion:

I will tell you about recent episodes of The Force Field podcast in which we cover topics related to planning and starting a tech business.

We will discuss the top ten list of things to consider when shopping for a computer repair technician.

If you want to know more about starting and managing a computer or IT service business, give The Force Field podcast a listen. Questions, comments or feedback? Visit us at http://www.theforcefield.net, visit our forums or email comments(at)theforcefield.net.

 

 

National service companies and their ethics: Where did we go wrong?

Normally I would post this in one of the private user group forums but I believe this is a topic that everyone should discuss as it is a general ethical question and one that anyone outside a particular platform could encounter either with a national or within their own operation and is something everyone who operates a business with a code of conduct needs to address.

For the protection of all parties and to avoid possible violations of confidentiality agreements the parties involved will remain anonymous.

Recently a national service company posted a job through a service platform for a tech to run a service event to one of their clients. This particular company normally provides the equipment used onsite at such events as part of their service to their customers and this case was no different, however something happened to the shipment and the equipment never made it to the site.

The national requested a tech to go to the site and bring specific equipment for the event to replace that which did not arrive. This was not equipment a service technician would typically have on hand, therefore the following request was made to secure it:

Should the tech not have the necessary equipment to provide onsite for the event, the tech was advised to go to Wal-Mart or Best Buy to purchase it (on the tech’s dime) and then return it to the store the next day.

Now, there are ethical questions about unfairly taking advantage of a big box store, but before making the call there are are three very important things to consider.

1. This equipment was intended to be used by the national as a one day rental to the customer
2. It was not one or two items, but a list consisting of over a dozen items, including several expensive hardware devices, accessories and recordable media.
3. The tech would not be reimbursed for any of it.

So the suggestion was to purchase the items, take them on site for the day and return them all to the place of purchase the next day for a refund.

This is just wrong on so many levels I don’t know where to begin.

First, the national is renting out equipment it doesn’t even own and does not intend to purchase with no compensation to the tech who would own it after purchase. That in itself is just wrong.

Second, the national is suggesting the tech actually use the items for a for-profit event and then return it when finished to the place of purchase. The store will take a serious hit for the merchandise. That could constitute fraud.

Third, returning recordable media after it was used is, at the very least, dumb.

Fourth, should the store ask questions or investigate due to the large amount of merchandise being returned, it will be the tech on the hotseat and on the hook.

Fifth, should something happen to the equipment while on site, the tech assumes all liability. Would the tech’s insurance cover it? Possibly, unless it is used as rental equipment. The national would not assume liability, yet collect the rental fee from the customer. That is simply dishonest.

finally, if a national suggested a tech do something ethically questionable or wrong for their own gain and at the tech’s risk, it is not a company to work for.

The company did clarify the tech who performs the service event could keep the equipment purchased for the event “as long as its on their dime”.

So they will “let” the tech keep something the tech bought and paid for that they wanted the tech to buy for single use as “their” rental, for which the tech would receive no proceeds from, at the tech’s own liability and risk, that the tech wouldn’t have purchased for himself or herself otherwise.

How big of them!

Now, that’s just messed up.

Is this what our industry has come to? What was once considered a somewhat respectable business has become a quagmire of mistrust, disrespect and outright disdain for both the customers/end users and the dedicated, hard working, qualified professionals who service and support them.

Stories abound about nationals who demand immediate service from techs and are slow to pay or actually have clauses in their contracts placed there specifically to avoid payment (and in at least one case even bill the tech) for services rendered,  middlemen on national service platforms who require all manner of detail on service calls for lowball rates, platforms that claim to be neutral parties and assume no liability or risk themselves, yet control the customer/tech relationship and act as judge, jury and executioner of the tech should a dispute arise.

When did we, as IT service professionals, lose control of our own marketplace? At what point was it decided we are no longer contracted professionals, but day laborers with little power to negotiate with our clients and few, if any, rights?

Now we have nationals suggesting we cast away our code of professional ethics as well, telling us to put it all on the line for them at our cost and our risk, as if we are all that stupid and gullible to comply.

The scary part of all this is that, at least to some degree, they may be right.

The reason we got to where we are is because there are some “techs” out there who will comply, and for the lowest amount.

Then again, perhaps its me. Perhaps there are techs who think such a request is perfectly reasonable, who think spending an hour working on a server for $25 is good money and the moral or ethical issues of returning  $1000 worth of merchandise in a potentially fraudulent transaction is just business as usual.

What do you think?

Yext looking for techs

I recently received a call from Dan Martin, Sales Associate at YEXT Computer Repair. According to Dan, Yext was looking for a tech in my area to be the go-to guy for service calls for their customers. Since I no longer run service calls onsite I declined the offer. However, I did tell him about The Force Field and after some discussion I offered to pass along the opportunity to any other tech in the Charlotte, NC area who may be interested.

For those of you who have never heard of Yext, they seem to be like Service Magic. According to their web site,  Yext focuses on matching new customers with techs by offering a pay-for-performance type of lead generation. Techs sign up with Yext, receive a free listing for their business or services and customers search for them on the web site by zip code. Once the tech is contacted and runs the service call he or she pays Yext for the lead.

On the surface it looks like just another Service Magic. But it is more. Much more. Yext isn’t really a service platform. It is more like an advertising service, in fact it describes itself as a company that provides “superior local advertising services, local monetization services, and soon, phone service.”, according to its web site.

There is Yext ads, which offers a local advertising service, Yext Rep, a reputation management service that according to their web site, operatesin real time and the Yext Network, which serves up targeted ads to your local directory.

Dan wanted to know if I would pass the information along and I told him I would. Below is the e-mail he sent with the details.

Rick,

I am in charge of computer repair technicians along the eastern sea-board.  Here’s some useful information that will help your technicians get a strong overview of our network.

Here’s a link to our site: http://www.yext.com/computerrepair/

Here’s also a link to our debut at TechCrunch50: http://techcrunch.com/2009/09/14/tc50-yext-offers-local-businesses-a-smart-inbox-for-phone-calls/

I can be reached at 212.651.8978.

—————–

Dan Martin

Sales Associate, YEXT

Now, I am not personally endorsing them since I haven’t used the service myself, but  If anyone in my area, or any area is interested, feel free to check it out for yourself and let me know.

Fourth episode of The Force Field restored and re-released

Last year the CDN which hosted the first six original episodes of The Force Field went offline permanently, taking the episodes with it. As we just released The Force Field Premium Edition Volume 1 in The Force Field Podcast Store on another host, which consisted of the first six episodes remastered with extended content and no advertising, there was no immediate concern.

The original, free versions of the first six episodes of The Force Field have been remastered, restored and there are plans to re-release them online during the next few months. Three months ago I re-released The Force Field Episode 1 – Pilot and uploaded it to another CDN which hosts our current episodes. 

In March I re-released The Force Field Episode 2 – The VoIP Connection and made it available as well.

Last month I re-released The Force Field Episode 3 – The Last Frontier and it is also available on The Force Field web portal.

Today I re-released The Force Field Episode 4 – Man in the Middle and it is now available in its original listing on The Force Field Podcast Episodes page. 

This episode features interviews with Steve Faulkner and Dave Hendrickson in which we learned how the over abundance of middlemen in the business have affected profitability for the field service techs who actually do the job.

If you are among those involved in recent discussions in the OnForce forums about the low rates and profitability running calls for nationals through online service platforms, you may find this episode of particular interest. Although the episode was originally recorded and released in 2006, the topic is even more relevant today.

For those who remember the earlier days of OnForce, these episodes will be a trip down memory lane. For those who just started listening and are curious, it will be a trip back in time and a glimpse into the start of an experiment in podcasting that became a project dedicated to The Business of Tech. It is interesting to compare the early episodes and hear how the show has changed to become what it is today. If nothing else, it should at least be entertaining.

You can hear the episode at http://www.theforcefield.net/wordpress/?p=12 or at Episode 4 – Man in the Middle.

This is the fourth in a series of re-releases during the next few months. Episode 5 is planned for re-release next month. An additional episode will be re-released each month until June 2010. I will post an announcement as each episode is released.

Give it a listen and let me know what you think.

Grow your business with offers from these trade associations

Whether you are in the tech business full time or as a side line it is important to create as many connections and networking opportunities as possible to help your enterprise grow and prosper. One resource that can’t be overlooked is the alignment of your business with one or more trade associations related to your work.

I was organizing my e-mail this morning and came across a few recent announcements from several trade associations, all listed in The Force Field IT Business Resource Directory. I know some providers inside The Force Field know these associations but many may not be aware of them, so I wanted to take a few moments to get the word out to those who are interested in new opportunities to add value to their entrepreneurial endeavors.

I wanted to pass these announcements along to everyone but do not have time to write them up individually so I will highlight them in digest form. The associations are listed in alphabetical order.

ACRBO – Association of Computer Repair Business Owners

  • New Preferred Vendor ProactiveWatch. You can provide that type of monitoring for any size business at an affordable cost. Some of the features are monitoring, management, access and remediation, reports, and many more. Normal pricing starts at $10/month with a $50 a month minimum, however minimum is waived for ACRBO members. If you do hit that $50 a month they will also provide 2 free licenses for your own use.
  • Discount on CommitCRM packages. The CommitCRM package is a complete CRM, service management and billing solution. When corresponding with CommitCRM tell them that you belong to the Association.
  • Virtual Administrator is offering discount per license for Hosted Kaseya.

Membership to ACRBO is FREE. Contact: Dan Hand. E-mail: dan(at)acrbo.com Web site: http://www.acrbo.com

Dan was interviewed on his book in The Force Field Episode 8 – The Computer Repair Business by Dan Hand.

ASCII Group

  •  The 2010 ASCII Reseller Success Summit. One day event for solution providers features workshops on selling and providing Managed Services. Event dates NY/NJ, May 6, 2010,  Chicago, June 3, 2010, Orlando, September 16, 2010
    Boston, October 14, 2010. FREE Special VIP Pass ($975 value) for subscribers to ChannelPro. Subscription to ChannelPro is free to qualified professionals.

Membership to ASCII Group from $125 month. Web site: http://www.ascii.com

CompTIA

  • CompTIA Breakaway 2010. Annual event August 9-12 2010 in San Antonio Texas. Admission is FREE to CompTIA members, Early Bird rate of $199 for non-members until April 30, 2010.

Membership to CompTIAis annual and dues are based on organization type and membership level. Web site: http://www.comptia.org

NASBA – The Association of Channel Resellers

  • Newegg Business. NASBA announced a B2B volume discount program from Newegg.
  • Kaspersky Lab teams with NASBA. Discounts on volume license packs purchased through D&H Distributing.
  • D&H and NASBA discount program. Resellers receive discounts on purchases through D&H distributing.
  • Innovative Visions partnership. NASBA has partnered with a VoIP consultancy for voice and data services allowing members to earn extra revenue reselling VoIP.

Membership to NASBA is FREE.  Contact: Frank Raimondi. E-mail: frank(at)nasba.com. Web site:  http://www.nasba.com.

Learn more about NASBA in The Force Field Episode 35 – Partner With Your Vendors.