By reporting email subscriber numbers to FeedBurner, bloggers and podcasters can boast more accurate, higher readerships to visitors and advertisers.
Newtown, PA (PRWEB) February 5, 2008 — AWeber Communications, a leading provider of email marketing software for small businesses and bloggers, announced today that their Blog Broadcast RSS-to-email tool now integrates with FeedBurner's RSS tracking and publishing service.
Bloggers and podcasters using the two tools to communicate with their audiences will see a jump in the number of subscribers that display on Google-owned FeedBurner's popular subscriber 'chicklets.' These chicklets, which show how many people regularly follow a blog or podcast, provide visitors and potential advertisers with an indication of the blog's popularity.
"By reporting these figures to FeedBurner, we're helping bloggers give a more accurate and favorable picture of how popular their blogs are," said Justin Premick, Education Marketing Manager at AWeber. "The more subscribers you can boast, the more likely new visitors are to subscribe to your blog, and the more likely companies are to want to advertise on your blog."
AWeber will report email subscribers to FeedBurner for bloggers using AWeber's Blog Broadcast tool to convert their blog's RSS feed to an email newsletter. Bloggers and podcasters collect email subscribers for their blog newsletter through a simple signup form that they create using AWeber and place on their blogs.
FeedBurner will include AWeber email subscribers in their reporting, making it easy for bloggers to see what percentage of their readers follows their blog by email. AWeber expects that seeing those subscribers side-by-side in their FeedBurner accounts will be an eye-opening experience for many bloggers.
"As great a technology as RSS is, it's simply not as widely understood and used as email is," Premick added. "The most popular blogs know this, and offer readers the choice to subscribe by email or RSS."
"We hope this feature shows bloggers and podcasters the value of email subscribers, and gets them to embrace both email and RSS as effective ways to build relationships with their audiences."
About AWeber Communications
Founded in 1998, AWeber Communications helps small businesses and bloggers increase sales and profits through its web-based email marketing software.