{"id":977,"date":"2008-02-21T10:09:26","date_gmt":"2008-02-21T14:09:26","guid":{"rendered":"http:\/\/www.theforcefield.net\/podcast\/hp-survey-reveals-top-us-small-business-marketing-challenges-881\/"},"modified":"2008-02-21T10:09:26","modified_gmt":"2008-02-21T14:09:26","slug":"hp-survey-reveals-top-us-small-business-marketing-challenges-881","status":"publish","type":"post","link":"https:\/\/www.theforcefield.net\/podcast\/hp-survey-reveals-top-us-small-business-marketing-challenges-881\/","title":{"rendered":"HP Survey Reveals Top U.S. Small Business Marketing Challenges"},"content":{"rendered":"<p>PALO ALTO, Calif. (<a href=\"http:\/\/eon.businesswire.com\/\">Business Wire EON<\/a>\/<a href=\"http:\/\/www.prweb.com\/\">PRWEB<\/a> ) February 21, 2008 &#8212;        Nearly two-thirds (64 percent) of all small businesses said they lacked        full confidence in their marketing decisions, according to the results        of a U.S. survey released today by HP. Furthermore, nearly half (46        percent) said they did not have general marketing expertise and 60        percent felt their small business marketing could be more effective.     <\/p>\n<p>The survey, conducted by International Communications Research (ICR),        also found that only 33 percent of small businesses had created        marketing collateral and a mere 27 percent had designed an official        company logo. On average, small businesses expect to grow 27 percent        over the next two years. Unsurprisingly considering this anticipated        growth, the desire to reach new customers was cited as the primary        reason (61 percent) small businesses are seeking more effective        marketing strategies.     <\/p>\n<p>       Other major survey findings include:     <\/p>\n<ul>\n<li class=\"bwlistitemmarginbottom\">         46 percent of small businesses were not satisfied with the time          currently spent on marketing their companies.       <\/li>\n<li class=\"bwlistitemmarginbottom\">         27 percent rated their current marketing efforts as highly effective.       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Only 18 percent of small businesses felt they were capable of creating          in-house marketing collateral.       <\/li>\n<li class=\"bwlistitemmarginbottom\">         The top two reasons cited by small businesses as to why they would          want to create marketing collateral in-house are reducing costs (39          percent) and convenience\/speed (33 percent).       <\/li>\n<\/ul>\n<p>       In an effort to help small businesses with their marketing and branding        efforts, HP recently launched the <span><a href=\"http:\/\/www.hp.com\/go\/brandcontest\">&ldquo;<\/a><\/span><a href=\"http:\/\/www.hp.com\/go\/brandcontest\">What        do you have to say?<span>&rdquo;<\/span> Small Business Contest<\/a>.        Prizes include a <a href=\"https:\/\/www.logoworks.com\/StartUp-Product-Page.html\">Logoworks        by HP <span>&ldquo;<\/span>Start Up Package<span>&rdquo;<\/span><\/a>        to help refresh or create their brand image and a printing package to        print professional-quality marketing collateral in-house.     <\/p>\n<p>       The contest runs through Feb. 28, 2008. To submit an entry and for more        details on terms and conditions of the contest, visit <a href=\"http:\/\/www.hp.com\/go\/brandcontest\">www.hp.com\/go\/brandcontest<\/a>.     <\/p>\n<p>       <strong>Methodology<\/strong>     <\/p>\n<p>       The study was conducted in ICR<span>&rsquo;<\/span>s SmallBizEXCEL        Omnibus, a national monthly telephone omnibus service. The SmallBizEXCEL        survey consisted of a standard set of introductory questions        supplemented by a changing series of questions on various topics, as        contracted by HP.     <\/p>\n<p>       For the survey, ICR completed 500 interviews with a broad sample of        small business owners and managers over a two week period. Targets were        established based on the number of employees, type of business and        region. In the end, the results are balanced by these three variables to        reflect the competitive marketplace of small businesses.     <\/p>\n<p>       <strong>About HP<\/strong>     <\/p>\n<p>       HP focuses on simplifying technology experiences for all of its        customers <span>&ndash;<\/span> from individual consumers to the        largest businesses. With a portfolio that spans printing, personal        computing, software, services and IT infrastructure, HP is among the        world<span>&rsquo;<\/span>s largest IT companies, with revenue        totaling $107.7 billion for the four fiscal quarters ended Jan. 31,        2008. More information about HP (NYSE:HPQ) is available at <a href=\"http:\/\/www.hp.com\/\">www.hp.com<\/a>.     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>PALO ALTO, Calif. (Business Wire EON\/PRWEB ) February 21, 2008 &#8212; Nearly two-thirds (64 percent) of all small businesses said they lacked full confidence in their marketing decisions, according to the results of a U.S. survey released today by HP. Furthermore, nearly half (46 percent) said they did not have general marketing expertise and 60 &#8230; <a title=\"HP Survey Reveals Top U.S. Small Business Marketing Challenges\" class=\"read-more\" href=\"https:\/\/www.theforcefield.net\/podcast\/hp-survey-reveals-top-us-small-business-marketing-challenges-881\/\" aria-label=\"Read more about HP Survey Reveals Top U.S. Small Business Marketing Challenges\">Read more<\/a><\/p>\n","protected":false},"author":351,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[639,94,93],"class_list":["post-977","post","type-post","status-publish","format-standard","hentry","category-latest","tag-hp-survey-reveals-top-u-s-small-business-marketing-challenges","tag-latest-news","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HP Survey Reveals Top U.S. Small Business Marketing Challenges - The Force Field Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theforcefield.net\/podcast\/hp-survey-reveals-top-us-small-business-marketing-challenges-881\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP Survey Reveals Top U.S. Small Business Marketing Challenges - The Force Field Podcast\" \/>\n<meta property=\"og:description\" content=\"PALO ALTO, Calif. (Business Wire EON\/PRWEB ) February 21, 2008 &#8212; Nearly two-thirds (64 percent) of all small businesses said they lacked full confidence in their marketing decisions, according to the results of a U.S. survey released today by HP. Furthermore, nearly half (46 percent) said they did not have general marketing expertise and 60 ... 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