{"id":914,"date":"2008-01-14T10:15:53","date_gmt":"2008-01-14T14:15:53","guid":{"rendered":"http:\/\/www.theforcefield.net\/podcast\/worklight-offers-predictions-for-web-20-in-the-enterprise-in-2008-797\/"},"modified":"2008-01-14T10:15:53","modified_gmt":"2008-01-14T14:15:53","slug":"worklight-offers-predictions-for-web-20-in-the-enterprise-in-2008-797","status":"publish","type":"post","link":"https:\/\/www.theforcefield.net\/podcast\/worklight-offers-predictions-for-web-20-in-the-enterprise-in-2008-797\/","title":{"rendered":"WorkLight Offers Predictions for Web 2.0 in the Enterprise in 2008"},"content":{"rendered":"<p class=\"bwtextaligncenter\">       <em>Enterprise social networks and security concerns to be at the        forefront of the <span>&ldquo;<\/span>Consumerization of IT<span>&rdquo;<\/span>        in the corporate world<\/em>     <\/p>\n<p>                        <!-- Body -->  <\/p>\n<p>YAKUM, ISRAEL &amp; BOSTON (<a href=\"http:\/\/eon.businesswire.com\/\">Business Wire EON<\/a>\/<a href=\"http:\/\/www.prweb.com\/\">PRWEB<\/a> ) January 14, 2008 &#8212;        WorkLight<span>&trade;<\/span> Inc., an Enterprise 2.0 company,        announced today its predictions of the top trends to affect enterprises        considering Web 2.0 technologies in 2008. The company compiled its list        based on extensive conversations with top executives and IT        decision-makers at Fortune 500 companies, who are intent on implementing        consumer-style tools in the workplace in the coming year.     <\/p>\n<p>                         In recent years, industry experts have discussed the shift towards <span>&ldquo;<\/span>consumerization        of IT<span>&rdquo;<\/span> and its effect on how work is getting        done. Analyst firm Forrester Research estimates that 78 percent of IT        organizations are concerned about the use of Web 2.0 tools by their        employees. Gartner Research has maintained that the consumerization of        IT is an <span>&ldquo;<\/span>irreversible mega-trend,<span>&rdquo;<\/span>        urging forward-looking companies to embrace these technologies.        Moreover, Yankee Group has concluded that over 86 percent of corporate        users already utilize one consumer technology at work.          <\/p>\n<p>       As these technologies become more widespread, WorkLight predicts that        usage of Web 2.0 technologies in the enterprise will affect companies        across three dimensions <span>&ndash;<\/span> <em>People, Business <\/em>and<em>        Technology<\/em>:     <\/p>\n<p>       <strong>People<\/strong>     <\/p>\n<ul>\n<li class=\"bwlistitemmarginbottom\">         The personal and professional lives of employees will continue to          blend, and workers will seek to mirror the convenient home computing          experience at the office       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Workers will increasingly build social networks in the corporate          environment with the same dynamics that drive their popularity in the          consumer world       <\/li>\n<li class=\"bwlistitemmarginbottom\">         As the workforce becomes younger and more tech-savvy, employees will          continue to introduce consumer tools and services into the enterprise,          with and without the blessing of IT departments. These tools will          include web-based services, and collaboration and social networking          tools       <\/li>\n<\/ul>\n<p>       <strong>Business<\/strong>     <\/p>\n<ul>\n<li class=\"bwlistitemmarginbottom\">         Businesses both large and small will seek to increase employee          acquisition\/retention and productivity through the use of flexible,          scalable Enterprise 2.0 solutions within their <span>&ldquo;<\/span>walled          gardens<span>&rdquo;<\/span>       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Organizations will look to improve effectiveness and efficiency by          facilitating access to proprietary data through the use of consumer          Web 2.0 tools       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Enterprise social networks will blossom in 2008, as social tools with          open APIs (like Facebook) drive adoption       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Forward-thinking organizations will anticipate these developments and          harness, rather than hinder, Web 2.0 technologies in a secure and          innovative manner       <\/li>\n<\/ul>\n<p>       <strong>Technology<\/strong>     <\/p>\n<ul>\n<li class=\"bwlistitemmarginbottom\">         Security threats that target corporate data <em>via<\/em> Web 2.0 tools          and services will become a topic of high priority       <\/li>\n<li class=\"bwlistitemmarginbottom\">         The top concerns for corporations will be most visible in the          following areas: data theft, access control, identity protection,          privacy, information leakage and liability for information misuse by          employees       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Attempts to handle these concerns will be reminiscent of experiences          with email and Web 1.0 adoption in their initial corporate introduction       <\/li>\n<li class=\"bwlistitemmarginbottom\">         Use of consumer-style tools without adequate safeguards may lead to a          high-profile security incident in 2008, prompting IT departments to          seek out Enterprise 2.0 solutions with top-of-the-line protection       <\/li>\n<\/ul>\n<p>       <span>&ldquo;<\/span>This past year we have seen a significant        spike in interest among companies and organizations intent on deploying        consumer Web 2.0-style tools, a trend that will gain momentum in 2008,<span>&rdquo;<\/span>        said Shahar Kaminitz, CEO and founder of WorkLight. <span>&ldquo;<\/span>From        the insight and experience that customers have shared with us, we see        that senior management is becoming increasingly responsive to the        groundswell being generated by the younger generation entering the        workforce.<span>&rdquo;<\/span>     <\/p>\n<p>       <strong>About WorkLight<\/strong>     <\/p>\n<p>       WorkLight<span>&trade;<\/span> Inc. develops and markets a line        of WorkLight server products that consumerize the corporate computing        experience, by making popular consumer services like iGoogle, MS Live,        Netvibes, and Facebook &quot;enterprise-ready.&quot; Through WorkLight, employees        and consumers connect to protected enterprise data (and to each other)        using Web 2.0 services.     <\/p>\n<p>       WorkLight is a venture-backed company with offices in Boston,        Massachusetts and Yakum, Israel. WorkLight has received prestigious        industry accolades including being named one of the &quot;Five Enterprise 2.0        Startups to Watch,&quot; by Information Week magazine, being selected as part        of <em>CIO Magazine<\/em>&#39;s Web 2.0 Product Suite, and being singled out        with an honorable mention as one of Computerworld&#39;s &quot;10 Cool        Cutting-edge Technologies on the Horizon.&quot; WorkLight also received the        &quot;Stay Organized&quot; award at Microsoft&#39;s Under the Radar Conference, and        was named a Red Herring 100 International finalist. For more        information, visit <a href=\"http:\/\/www.myworklight.com\/\">www.myWorkLight.com<\/a>.     <\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise social networks and security concerns to be at the forefront of the &ldquo;Consumerization of IT&rdquo; in the corporate world YAKUM, ISRAEL &amp; BOSTON (Business Wire EON\/PRWEB ) January 14, 2008 &#8212; WorkLight&trade; Inc., an Enterprise 2.0 company, announced today its predictions of the top trends to affect enterprises considering Web 2.0 technologies in 2008. &#8230; <a title=\"WorkLight Offers Predictions for Web 2.0 in the Enterprise in 2008\" class=\"read-more\" href=\"https:\/\/www.theforcefield.net\/podcast\/worklight-offers-predictions-for-web-20-in-the-enterprise-in-2008-797\/\" aria-label=\"Read more about WorkLight Offers Predictions for Web 2.0 in the Enterprise in 2008\">Read more<\/a><\/p>\n","protected":false},"author":351,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[93,100,572],"class_list":["post-914","post","type-post","status-publish","format-standard","hentry","category-latest","tag-news","tag-select-category","tag-worklight-offers-predictions-for-web-2-0-in-the-enterprise-in-2008"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WorkLight Offers Predictions for Web 2.0 in the Enterprise in 2008 - The Force Field Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theforcefield.net\/podcast\/worklight-offers-predictions-for-web-20-in-the-enterprise-in-2008-797\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WorkLight Offers Predictions for Web 2.0 in the Enterprise in 2008 - The Force Field Podcast\" \/>\n<meta property=\"og:description\" content=\"Enterprise social networks and security concerns to be at the forefront of the &ldquo;Consumerization of IT&rdquo; in the corporate world YAKUM, ISRAEL &amp; BOSTON (Business Wire EON\/PRWEB ) January 14, 2008 &#8212; WorkLight&trade; Inc., an Enterprise 2.0 company, announced today its predictions of the top trends to affect enterprises considering Web 2.0 technologies in 2008. ... 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