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<\/a><\/div>\nGuest post by Jim who is member of the Technibble community.<\/strong> The highest possible rate of conversions, (buyer-contacts resulting from visits), is the profit-potential of your website. This article provides techniques for improving conversion-rate. 1. Provide reassurances<\/strong><\/p>\n Anticipate consumers having a number of preconceived objections, which they want addressed before contacting you.<\/p>\n Positive comments from other satisfied customers are probably one of the single best selling points for your services. Research shows that there are a body of consumers who will not buy online unless the purchase is backed by relevant peer reviews.<\/strong> Reviews will reassure your visitors far more effectively than any statement you can make about your own business. Ensure you have legit reviews in as many prominent locations as possible.<\/p>\n<\/li>\n Display symbols that demonstrate your legitimacy as a service. For example, if you are certified, ensure your certification is in prominent locations. Display other trust-symbols such as your professional and affiliate memberships, significant name-brands, company logos, professional partnerships, etc. <\/strong>Ensure these are clearly visible from as many locations on your site as possible, ideally from any location a visitor may be making a purchase decision from.<\/p>\n<\/li>\n Satisfaction, work quality, follow-up, due-diligence are all aspects visitors will look for. Ensure visitors can see their purchase will be backed-up with a specified level of after-sales support.<\/strong> One way to do this would be to use a graphic next to each product\/service description to illustrate the sort of guarantee\/assurance you provide for that particular service, ie "satisfaction guarantee", "service guarantee", "quality guarantee", "money-back guarantee".<\/p>\n<\/li>\n<\/ul>\n 2. Show the benefits of making the purchase. For example:<\/strong><\/p>\n "John\u2019s Malware Removal".<\/p>\n You get:<\/p>\n 3. Get the composition right<\/strong> <\/p>\n Try to avoid using paragraphs of text to describe a message that could just as easily be illustrated in either a few dot points or with images. Keep your sales message simple: visible as soon as the page loads, with no unnecessary reading required for its core concepts to embed. <\/strong><\/p>\n If the benefits<\/span> of your service are submerged beneath a mountain of verbiage there\u2019s a good chance they will not be communicated. If visitors are compelled by what they see as soon as the page loads, they may continue reading, or, ideally, contact you outright. If they are bored, because of irrelevant information at the outset, or if they don\u2019t find what they need to know about you or your services quickly enough, you risk click-away.<\/p>\n<\/li>\n The less clicks required for visitors to get their required information, the more likely your sales message will be impressed on them. Use<\/strong> a menu\/page structure that allows visitors to zero-in on exactly the service they are looking for with a single click<\/strong>. Each time you put visitors in a position of having to read through information that is not what they are looking for, you risk creating disinterest and subsequent click-away: information-overload is not conducive to conversion. Maximise any and all opportunities to get visitors directly to (1) your sales message, and then, (2) your call to action.<\/p>\n<\/li>\n<\/ul>\n 2. CALLS TO ACTION<\/strong><\/p>\n Once your sales message has been received, the next step is to tell your visitors what to do next<\/em>. There is a subtle but important distinction between providing your phone number (or any other action you want them to engage in), hoping<\/em> customers will use do it, and telling them<\/em> to get on the phone and ring you. Now! The following method of implementing calls to action is about telling them what they need to do next<\/em>, making it urgent, and offering an alternative<\/p>\n For many Techs, phone will be a preferred contact method. Each contact method will have its own merits, and which you choose will depend on your business model. The calls to action you implement may differ on a per-service basis.<\/p>\n Examples: "Phone Now!", "Email Now!", "Buy Now!".<\/p>\n Email will convert better if you guarantee a fast response time, by placing "Fast-response email system" \u2013 or similar – in close vicinity to the submit button. For those who have the staff, Live-Chat is also a viable call to action method, because of its perceived immediacy. For those with a shopfront, walk-in is also a viable action to call<\/p>\n<\/li>\n Create a sense of urgency: offer incentives for acting NOW.<\/strong><\/p>\n The time between the customer picking up the phone\/emailing immediately<\/em>, while on your site, and next week, or never, is vital. A contact when they are at your site will likely lead to money in your bank account. A phone contact "later" may never happen<\/strong>, which is lost income<\/strong>. Creating urgency means providing information that compels the consumer to engage in the action you want at the time they are on your site. Examples:<\/p>\n Some consumers LOVE to shop online, preferring the immediacy of a few mouse clicks to typing emails or phoning and asking for products\/services. To cater to these visitors, consider offering an immediate purchase, "BUY NOW", option.<\/p>\n Ideally, a "BUY NOW" button is (1) attractive, and (2) in a context where all possible objections have been managed adjacent to it on the page, so that no doubt is left in the visitor\u2019s mind that your service is safe to purchase from, AND, will fulfil their needs.<\/p>\n "Secure Purchase" or "Buyer Protection" will encourage conversion, as will offering a discount, or another incentive for using BUY NOW. <\/p>\n<\/li>\n Further reading:<\/strong><\/p>\n Top 10 Converting Websites: The Similarities and Differences<\/a><\/p>\n 10 techniques for an effective \u2018call to action\u2019<\/a><\/p>\n Call to Action Buttons: Examples and Best Practices<\/a><\/p>\n Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most<\/a><\/p>\n The Biggest Little Change I Ever Made \u2013 A 160% Revenue Increase with 1 Word Change<\/a><\/p>\n F-Shaped Pattern For Reading Web Content<\/a><\/p>\n Why your bounce rate is high and how to fix it \u2013 top 6 reasons why visitors immediately exit your website<\/a><\/p>\n<\/p><\/div>\n © Technibble – A Resource for Computer Technicians<\/a> to start or improve their computer business<\/a>
Traffic is essential to getting people to your site, but it is only half the equation of making money from it. The other half of the equation is converting visits into contacts. Even if you can drive mass traffic, your site will only generate income when visitors contact you from it to buy your services or products.<\/strong><\/p>\n
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BASICS <\/strong><\/p>\n\n
Reviews from other satisfied customers.<\/strong>\n
Trust-Symbols. <\/strong>\n
Guarantees.<\/strong>\n
Describing the service or product is not the same as selling it. <\/em><\/strong><\/p>\n\n
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Assume that you have 5 seconds to make an impression on your visitor once s\/he lands on your site.<\/strong> If you are not using a centralised landing page for all your inbound links, this means that any page the visitor lands on should ideally have 5-second conversion potential<\/em>.\n\n
To get started with your own computer business, check out our Computer Business Kit<\/a>. Turbo-charge Your Computer Repair Websites Sales Potential<\/a><\/p>\n