The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber. Published 1995 by HarperCollins Publishing. ISBN: 0-88730-728-0 Paperback. 268 pages. $16.00.
Michael E. Gerber reworks the concept of the modern business into a model based on planning and building each small enterprise from the ground up as if it were to become a franchise. The methods are based on principles of clear goals, careful planning and the preparation for future success. Gerber is chairman of The E-Myth Academy with over 15,000 clients. The book has sold over 250,000 copies.