Back to the original topic, I know this is an old thread but starting this discussion all over again in a new one would be redundant.
A couple of weeks ago I received two direct mail envelopes from Robin Robins within a few days of each other. they were promoting free instructional videos on her web site. As I posted before, she does follow her own marketing advice, almost to the point of great annoyance, as the first letter announced the videos and the second followed up with an urgent reminder to check them out.
Yes, it is annoying, but it is an old tactic, and it works. Well, it didn't work on me because I was already familiar with her program and wasn't interested in watching them myself, but the same tactic has worked on me before.
Nothing to be ashamed about, of course, it's just human nature. The point is, successful marketing does involve a measure of invading a potential customer's space somewhat to get the message out. If you don't do that, few will notice you are even there among all the other businesses just like yours. Years ago there wasn't as much competition and it was easier to stand out from the crowd. Today, you have to shout louder than the person next to you to be heard, and sometimes the only way to get noticed is to be the one who is different from everyone else. Some marketers resort to extreme measures to get attention, and if it means they need to be a little annoying, that is what they become. For them, even if they alienate a few prospects along the way, it is all about the end result: to get noticed and make sales. It's the old adage that there is no such thing as "bad" publicity.
The term 'marketing' leaves a bad taste in some mouths, and I have found from personal experience this seems to be particularly true among techs. However, it is a necessary part of any business, especially in an industry that is saturated with players. You don't have to love it, you don't even have to like it at all. But if you don't do it, your chances of success or even survival is greatly minimized.
I am not promoting Robin Robins here, I am only stating the facts of business 101.